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GBrevo vs GetResponse
GetResponse wins on features per tier and webinars. Brevo wins on pricing model — unlimited contacts and a real free plan. Here's which email platform fits your list.
BGBrevo — for big lists, low send volume, and multichannel ambitions
The inverted pricing model: unlimited contacts on every plan including free — you pay for emails sent, not list size. Plus native SMS, WhatsApp, and transactional email in one account. The trade-off: Starter has zero automation, and the best features sit at Professional.
GetResponse — for fuller features at every self-serve tier
More marketing platform per tier: unlimited sends everywhere, landing pages at entry, real automation at Marketer, webinars at Creator. The trade-off: contact-based pricing punishes big lists, and there's no permanent free plan.
Bfor big lists, low send volume, and multichannel ambitions
The inverted pricing model: unlimited contacts on every plan including free — you pay for emails sent, not list size. Plus native SMS, WhatsApp, and transactional email in one account. The trade-off: Starter has zero automation, and the best features sit at Professional.
Gfor fuller features at every self-serve tier
More marketing platform per tier: unlimited sends everywhere, landing pages at entry, real automation at Marketer, webinars at Creator. The trade-off: contact-based pricing punishes big lists, and there's no permanent free plan.
Side-by-side, 6 axes.
Every tool gets the same criteria rubric. Each axis is scored 0–5 under our fixed research protocol — and the bar shows how they stack up directly.
BGBGBGBGBGBGBGBGWhich one is right for you?
Skip the rest of the page — if you fit one of these profiles cleanly, the answer is already obvious.
BChoose Brevo if…
You're a fit when:
- Big lists with modest send frequency — 100K contacts emailed monthly costs a fraction of contact-priced rivals
- Starting at zero — the free plan's 300 emails/day with unlimited contacts genuinely runs an early-stage business
- Multichannel roadmaps: email, SMS, WhatsApp, and push in one platform (Professional)
- Product businesses — transactional email API and marketing campaigns from the same account
- EU-based operations — European infrastructure and a GDPR-first posture
- You need automation at entry price — Brevo's Starter has none; GetResponse Marketer delivers real workflows
- Webinars are in your funnel — GetResponse bundles them; Brevo doesn't have them
GChoose GetResponse if…
You're a fit when:
- Funnels that want more than email — landing pages from entry, webinars and courses at Creator
- Frequent senders — unlimited sends on every plan; Brevo meters every email
- Behavioral marketers on a budget — tagging, scoring, and cart triggers at Marketer ($48.38)
- Long evaluations — 30 days free against Brevo's feature-limited free tier
- Deliverability-conservative buyers — 25 years of infrastructure
- Your list dwarfs your send volume — Brevo's unlimited contacts flip the math for 50K+ lists
- You need transactional email — Brevo bundles an API; GetResponse doesn't play there
Every feature, side by side.
Grouped by what you actually use day-to-day.
BGBGBGBGBGWhat you'll actually pay.
Listed at full price — both vendors run discount cycles that knock 30–50% off for the first 3 months. Numbers verified June 2026.
BBrevo
GGetResponse
What we loved & hated.
From hundreds of verified user reviews and real-world usage reports. The good, the bad, and the deal-breakers.
BBrevo
Pros
- Unlimited contacts on every plan including free — pay for sends, not list size.
- Functional free plan: 300 emails/day, no credit card.
- Email, SMS, WhatsApp, and push in one platform.
- Transactional email infrastructure included — marketing and API sends in one account.
- 600,000+ customers; strong European infrastructure and GDPR focus.
- Aura AI predictive segmentation at Professional.
Cons
- Starter has zero marketing automation — workflows start at Standard.
- A/B testing is Standard-only.
- Scoring, AI segmentation, and multi-user access are Professional-only (from $449 annual).
- SMS credits sold separately on every plan.
- Steep cliff between Standard and the 150K-email Professional tier.
GGetResponse
Pros
- Unlimited email sends on all plans.
- Landing pages from the $15.58 entry tier.
- Real automation, tagging, and scoring at Marketer.
- Webinars + website + course creator at Creator tier.
- 30-day free trial.
- 25 years of deliverability history.
Cons
- Contact-based pricing punishes large lists.
- No permanent free plan.
- Starter allows just 1 automation workflow.
- SMS is Enterprise-only.
- AI content capped at 3 uses on Starter.
The decision is your ratio: list size against send frequency — each platform punishes the opposite shape.
GetResponse takes the verdict on platform substance: at every self-serve tier it hands you more working marketing tools — pages at entry, real behavioral automation at $48.38, webinars at $56.58 — while Brevo's ladder keeps its best features (scoring, AI, multi-user, WhatsApp) on a Professional tier that starts around $449/month. For the typical SMB list of 2,000–15,000 contacts that emails weekly, GetResponse simply does more marketing per dollar.
Brevo wins decisively at the shapes GetResponse's pricing punishes. A 60,000-contact list that sends one monthly newsletter costs a pittance on Brevo's send-based model and a fortune on anyone's contact-based one; an early-stage business gets a genuinely free runway with unlimited contacts; a product company gets transactional API sends in the same account. Email frequency low, list big, or multichannel SMS/WhatsApp on the roadmap → Brevo's model is built for you. Do the arithmetic with your real numbers — this comparison flips entirely on the ratio.
Decision rule: send-to-list ratio high (frequent emails, modest list) → GetResponse. Ratio low (big list, occasional sends) or need transactional email → Brevo. Run both calculators with your 12-month projection before deciding.
- Official documentation & pricing pages
- Verified user reviews from major review platforms
- Real user discussions in public communities
- Pricing re-verified against the official pricing page
Findings are synthesized into our fixed 6-axis rubric — sources inform the score, never the other way around. How we score →
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