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RLusha vs RocketReach
Lusha wins on compliance, EMEA data, and multi-seat pricing. RocketReach wins on database breadth and unlimited lookups. Here's which data provider fits your prospecting.
LRLusha — for teams where compliance and European data quality decide
GDPR, CCPA, SOC 2, and ISO 27701 certified — the deepest compliance stack in the category — with strong EMEA coverage, phone numbers at 5 credits, and a 3-seat Pro plan at ~$17.48/person. The trade-off: credits run out fast at real prospecting volume.
RocketReach — for breadth-first prospecting beyond core B2B sales
700M+ profiles with reach into healthcare, legal, and recruiting verticals, unlimited lookups on annual plans, and built-in sequences with AI writing. The trade-off: stale contact data is the most consistent user complaint, and support below the $6K Team tier is self-serve.
Lfor teams where compliance and European data quality decide
GDPR, CCPA, SOC 2, and ISO 27701 certified — the deepest compliance stack in the category — with strong EMEA coverage, phone numbers at 5 credits, and a 3-seat Pro plan at ~$17.48/person. The trade-off: credits run out fast at real prospecting volume.
Rfor breadth-first prospecting beyond core B2B sales
700M+ profiles with reach into healthcare, legal, and recruiting verticals, unlimited lookups on annual plans, and built-in sequences with AI writing. The trade-off: stale contact data is the most consistent user complaint, and support below the $6K Team tier is self-serve.
Side-by-side, 6 axes.
Every tool gets the same criteria rubric. Each axis is scored 0–5 under our fixed research protocol — and the bar shows how they stack up directly.
LRLRLRLRLRLRLRLRWhich one is right for you?
Skip the rest of the page — if you fit one of these profiles cleanly, the answer is already obvious.
LChoose Lusha if…
You're a fit when:
- GTM teams in European or regulated markets — GDPR, CCPA, SOC 2, and ISO 27701 in one provider
- Small outbound teams of 2–3: the Pro plan includes 3 seats at ~$17.48/person, the cheapest credible multi-seat entry
- Phone-first prospecting — numbers at 5 credits each, well below the category standard
- Teams that want buying intent signals without a separate intent data subscription
- Trying before buying — the free plan's 40 monthly credits include sequences and call recordings
- You prospect healthcare, legal, or recruiting verticals — RocketReach's 700M+ profiles reach where Lusha thins out
- Lookup anxiety is real for you — RocketReach's annual plans meter exports, not lookups
RChoose RocketReach if…
You're a fit when:
- Breadth-first prospecting across 700M+ profiles — including healthcare (NPI data on Ultimate), legal, and recruiting
- Teams that hate credit-counting — annual plans have unlimited lookups; only exports are metered
- Solo prospectors who want lookups plus sequences plus AI writing in one tool without an outreach platform
- Chrome-extension workflows — 300K+ users run lookups while browsing LinkedIn or company sites
- Procurement-light buying: fixed published prices up to $142/month, no sales call below the $6K Team tier
- Data freshness is critical — stale titles and emails are RocketReach's most consistent user complaint; Lusha verifies harder
- You operate under GDPR — Lusha's compliance stack is the deeper one
Every feature, side by side.
Grouped by what you actually use day-to-day.
LRLRLRLRLRWhat you'll actually pay.
Listed at full price — both vendors run discount cycles that knock 30–50% off for the first 3 months. Numbers verified June 2026.
LLusha
RRocketReach
What we loved & hated.
From hundreds of verified user reviews and real-world usage reports. The good, the bad, and the deal-breakers.
LLusha
Pros
- Deepest compliance stack in the category: GDPR, CCPA, SOC 2, and ISO 27701 certified.
- Free plan with 40 credits/month includes verified emails, phones, sequences, and call recordings.
- Phone numbers at 5 credits — substantially cheaper than the category standard.
- Pro plan ships 3 seats at $52.45/month total — ~$17.48 per person.
- Strong EMEA database coverage validated by enterprise case studies.
- Buying intent signals on all paid plans; lookalike audiences from Starter.
Cons
- Credits evaporate at volume — Starter's 400/month covers just 80 phone numbers.
- Phone accuracy is mixed in some European regions despite the EMEA positioning.
- Sequence automation lacks branching and A/B testing.
- SSO, credit allocation controls, and priority support require the custom-quoted Scale tier.
- Intent tracking capped at 5 topics below Scale.
RRocketReach
Pros
- 700M+ profiles — the wider net, with healthcare NPI, legal, and recruiting coverage rivals skip.
- Unlimited lookups on all annual plans — exports are the only metered unit.
- Built-in sequences, AI-assisted writing, and Autopilot workflows reduce stack complexity.
- Transparent fixed pricing through $142/month — no sales call required.
- Chrome extension with 300K+ users for in-context lookups on LinkedIn and company sites.
Cons
- Outdated contact data is the most consistent complaint — stale titles and dead emails reduce effective value.
- 500-email daily send cap applies on every tier.
- Support below the $6,000/year Team tier is chat-only and self-serve.
- No Microsoft Dynamics integration; API and SSO require Ultimate ($142/month).
- Intent data is Ultimate-only.
Data quality where you sell beats database size on a slide — test both against your actual ICP before paying.
Lusha takes the verdict for the core B2B sales use case. The compliance stack matters more every year — for any team selling into Europe, ISO 27701 and GDPR certification is the difference between a procurement checkbox and a legal review — and the practical economics of 5-credit phone numbers plus a genuinely multi-seat Pro plan make Lusha the better per-person deal for small teams. Verified accuracy is the quiet differentiator: a smaller database that's right more often produces more meetings than a bigger one full of bounced sends.
RocketReach wins on reach and on metering psychology. If your prospecting extends beyond classic B2B sales — healthcare administrators, attorneys, candidates — its 700M+ profiles cover ground Lusha simply doesn't, and unlimited lookups on annual plans remove the credit anxiety that makes reps ration their own research. The honest counterweight is freshness: stale data is RocketReach's most persistent criticism in user feedback, which means budgeting verification time into every export. Run both free entry points against 50 real contacts from your ICP — the bounce rate you measure is worth more than any review score.
Decision rule: selling into EMEA or under GDPR scrutiny → Lusha. Prospecting niche verticals or allergic to credit-counting → RocketReach. Both free tiers let you benchmark accuracy on your own ICP before spending anything.
- Official documentation & pricing pages
- Verified user reviews from major review platforms
- Real user discussions in public communities
- Pricing re-verified against the official pricing page
Findings are synthesized into our fixed 6-axis rubric — sources inform the score, never the other way around. How we score →
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